The benefits of Small, Local Businesses

Those who live in our small town have seen a large number of local businesses close in recent months, which only confirms how hard it is to keep our small, local businesses open.

Perhaps it is a good time to reiterate the benefits small, local businesses have for the community.

They circulate more money in the local economy

They create local jobs

They keep taxes close to home

They build community identity

They’re involved with the community

They innovate and diversify the local marketplace

I'm going to be honest, the arrival of a new, large coffee chain has had a direct impact on us, I also know that the wave will pass and we will survive. But so that this wave does not drown us, know that when you have the option to choose between a large corporation and a local business, choosing local means you choose your neighbor.

Happy Holidays!!

–Pablo Vergara, Castro Valley