Pablo Vergara: Building Community with Empanadas and Creativity
Pablo Vergara’s story is one of resilience, creativity, and a deep commitment to community. Over the past 25 years, Pablo and his wife, Shannon, have lived on three continents, but their hearts led them back to Castro Valley, where Shannon grew up. Returning to this small, tight-knit community presented challenges and opportunities, and Pablo embraced them with an open heart and entrepreneurial spirit.
Vergara spoke with the Castro Valley Forum about his path, the importance of creating community through giving without expecting to receive, and how Pampas Café became an important center for creative ideas.
“I think we have to start thinking considerably about strengthening the community—we’re all very good about giving,” Vergara told the Forum. “It's not just me; a lot of people are supporting the idea. It's always about giving back. This is a great community. I'm really impressed with the people. I'm trying to create this space where everyone is welcome.”
Having spent decades working in Spain’s bustling tourism industry, Pablo transitioned to a new chapter in Castro Valley. Faced with difficulties finding a job, he leaned on his passion for food and coffee, launching Pampas, a café that has since become a hub for locals. Inspired by Shannon’s discerning coffee palate and a love for Argentine empanadas, Pablo’s café offers a unique blend of flavors and experiences.
“In Argentina, our breakfasts are very small, just a coffee, roll, or toast, while our lunches are much more substantial. That’s the time for empanadas,” Vergara said. “America is the reverse of that. We were surprised to sell empanadas with people’s morning coffee. We sort of created a new type of fusion eatery.”
The store debuted on Castro Valley Boulevard next to Krayons Gallery but moved next to Trader Joe's in 2023.
“We serve about 250 people daily, and some of them even bring their homemade items to our staff to enjoy,” said Vergara.
Beyond serving food and coffee, Pablo views his café as a space for creativity and connection. Live music events, collaborations with local artists, and a platform for musicians have turned his establishment into more than just a business—it’s a place where people gather, express themselves, and support one another. One notable story includes a musician who performed at the café and later secured opportunities, including a role as a music teacher and even an appearance on “American Idol.”
“I don’t know exactly what happened. He was a musician from Chicago we're a really, really good singer,” Vergara said.
The pandemic tested the resilience of many small businesses, and Pablo’s was no exception. Additionally, during the heavy rains in 2022/2023 and dwindling foot traffic, the community rallied around his café, bringing in business and demonstrating the power of mutual support. This experience underscored a core belief for Pablo: “You get what you give.”
Looking to the future, Pablo envisions expanding his café’s offerings, including live music on Friday evenings and an outdoor patio for spring and summer gatherings. His goal remains simple yet profound: to create a welcoming space where people feel valued and connected.
Through his dedication, Pablo has shown that building a community isn’t just about serving great coffee or food—it’s about giving back and creating a space where everyone belongs.