Helping Beautify Castro Valley
Nicolle Sanchez Dumaguit, owner of Nicolle’s Beauty Parlour at 20861 Wilbeam #1 in Castro Valley.
As a teenager, Nicolle Sanchez Dumaguit was the “go-to” person for hair and makeup at Arroyo High School. Today, Nicolle has her own business, Nicolle’s Beauty Parlour at 20861 Wilbeam #1 in Castro Valley. Nicole still does make up, but as a licensed aesthetician she spends most of her time educating her customers on skin care.
Nicolle finds joy in teaching her clients about good skin care. She offers them facials, waxing or sugaring, lash lifts and brow laminations, as well as makeup application and instruction. Her facials include extractions and a thirty minute massage. Sugaring, a lemon water and sugar paste, is an organic form of hair removal, more gentle than traditional waxing. Lash lifts replace the eye lash curler with a perm which will last five to six weeks.
Nicolle personalizes all her services. She does have some favorite skincare products for sale in her studio and is happy to make product recommendations for any price range. Nicole added that men benefit from skin care instruction, too.“I appreciate that my customers let me take care of them for an hour. They leave my studio relaxed, with peace of mind and a lot more knowledge of how to take care of their skin.”
“It was really the Pandemic that gave me the push to start my own business,” said Nicolle. She had worked for MAC Cosmetics for 9.5 years. “As I sat home quarantined, I began to think about investing in myself rather than corporate. I decided to take the leap and I have never been happier.”
In the beginning, she admits that she experienced a big pay cut as she built her clientele, but for the first time in years she had control of her own calendar. When there is an event that she wants to attend, she can organize her schedule around it. Nicole is very enthusiastic about starting her own business. “Be patient and the money will follow as long as you are working towards something you love.”
For an appointment or consultation, please contact Nicolle at (510)764-3320 or email nicollesbeautyparlour@gmail.com