Behavior Science, Explained
Imagine being able to understand why humans do what they do. What would you do with that knowledge?
Find more harmony in relationships?
Become successful in achieving goals?
Build effective systems of communication?
Accelerate learning and mitigate challenging behaviors?
There is a science behind this, called Applied Behavior Analysis (ABA). It is the science of understanding human behavior (and can be applied to non-humans too!). It shows us how the environment dictates our actions and how to change or shape our behaviors by observing and measuring our responses, all through positive reinforcement.
Behavior science uses a systematic approach to increase socially significant behaviors, meaning that it is used to target behaviors that are meaningful and important. That can include examples such as increasing communication for children with limited verbal language or maintaining skills such as safety protocols within a workplace.
The field of ABA dates back to the original scientists who founded these principles, as early as 1913. More work and research began during the 1940s and 1950s with better understanding of how to apply the science to propel the general wellness of society.
In recent times, ABA has been very closely associated with treatment of Autism Spectrum Disorder (ASD). That is because during the 2000s, insurance mandates across the nation began passing bills that allowed autistic children to receive insurance-funded ABA services.
Professionals who practice the science of ABA are called Board Certified Behavior Analysts (BCBAs). They hold Master’s-level degrees in associated fields of psychology or behavior analysis, complete in-field supervision work and pass the Behavior Analyst Certification Board exam. Although the typical BCBA works with children in schools or home settings, ABA is not limited to one diagnosis or population.
The science of ABA has the capacity to make significant contributions to social change across industries. Its applications are used to promote health and fitness goals, treat mental health conditions, train animals, maintain environmental sustainability and much more. Organizations rely on ABA principles to effectively meet business goals and increase occupational safety. The devoted ABA science for this setting is called Organizational Behavior Management (OBM).
As a growing and flourishing field, the demand for BCBAs has increased by 5,852% over the past 12 years, and according to the Bureau of Labor Statistics (BLS), job growth in this field is expected to increase by more than 20% in the next seven years.
For individuals seeking new and meaningful career paths, the ABA field is abundant and rich with purpose-driven work across many different industries and areas of focus. Most notably, ABA has the power to help each of us at a personal level to commit to our values and engage in behaviors that promote wellness in our personal and professional lives.
Join me in the journey to learn more about the science of behavior analysis and the amazing ways it can be utilized to create communities of connection, commitment and inclusivity.
