The Choice is Clear….

We can have a downtown of empty, lifeless storefronts, ripe for social/economic deterioration, or we can prioritize our community and start supporting our local businesses!
In this post-Covid era of Amazon and online purchasing, we are staying home and ignoring the individuals and businesses all around us. We have wonderful people and businesses struggling right in our midst! Help! We are losing some who have notably contributed to the vitality of our town. Look around. Customer numbers are slim. Shops are going out of business.
Time to choose our priorities. Buy that gift or product from those in our own community. Have a meal or sundae on our own Boulevard! Knudsen’s Ice Creamery has been a wholesome gathering place for families, sports teams, groups and dates for years. They have contributed financially and otherwise to Castro Valley over decades. Show them your support. Patronize their business! Check out new shops that are trying to get established.
Recently I’ve been much more conscious about spending in town and am feeling a greater sense of urgency to frequent our local establishments. I hope you agree and join an effort to make Castro Valley thrive! I endorse the old CV Lion’s Club’s bumper sticker…. “Live and Shop in Castro Valley!”

–Vicki Stadelman, Castro Valley